What webinar technology do you use?
Which one should you use?
These are the most common questions I'm asked. Obviously
one size does not fit all. The perfect solution for you
may be the absolutely wrong choice for the person down the
hall or down the street.
Nine Questions To Ask Yourself First About Webinar
Tools And Software
Ask yourself these 9 key questions before
selecting a new webcast or webinar tool:.
1. What is your webinar or webcast objective?
2. How many events will you hold per
month and how many people will attend?
3. Will you generally use a phone bridge or will you
be pushing sound out to attendees through their computer
speakers?
4. What is your total budget for your
webinars?
5. Who is your audience and what technology
requirements do they have, (if any)? How familiar with
webinars is your audience?
6. How familiar are your event support people and presenters
with webinars?
7. How important are recordings? Will
you need to provide CE credits or capture polling data
from the recordings?
8. Will you be serving video, sharing applications or
desktops, or require deep interactions with your audience?
9. Do you want to do a webcast or web video, with little
interaction from your audience?
Note: I have listed those technologies which I have recently
worked with and feel confident in recommending. Not all
solutions are right for each individual application. Nor
is this meant to be an exhaustive list.
Technologies I've Worked With Recently
In no particular order…
ReadyTalk – Web Collaboration,
Webinars, and Podcasts
Vcall by Precision IR – Webinar
events, rich media, training
Microsoft Live Meeting – Available
directly or through Premiere Global Services – For
web collaboration or the largest events
Citrix Go-To-Meeting and Go-to-Webinar
– Both for small events and larger webinars, monthly
pricing model.
Netviewer – One of the leaders
in Europe and the UK, multi-language support
Infusion CRM – In my opinion it
is generally much better to use your own web registration
forms, auto-responders, and reminder and follow-up sequences.
Infusion is the standard for those with marketing-led
organizations and small businesses.
Click here for a webinar recording to get an overview
of Infusion.
Take a look at the Must-See Webinars blog as I periodically
update news from each of these and other vendors.
Take the guesswork out of selecting your next
webinar technology by ordering a 30 minute technology
readiness consultation along with your guide to more leads
and sales with webinars and Pay-Per-Click advertising.
This is free with your subscription to the Must-See Webinars
site. Click
here to get more information about Webinar tools and software.
